Marketers send out bulk emails to deliver important information to customers. Unlike spam emails, which are sent without user consent, bulk emails are legitimate email campaigns as customers global sms gateway provider signed up to receive them.
However, if bulk emails are mismanaged, they will be flagged as spam by subscribers, damaging the sender’s reputation. Therefore, in email marketing, always adhere to the law that regulates the fight against spam in your country. This way you will avoid fines and negativity from subscribers. Information letters. A great way to share brand news with your subscribers. In most cases, in newsletters, companies send clients cases, notifications or guides to study and better understand the company’s products.
Promotional mailings through relevant offers increase brand awareness, attract new customers and promote products or services. Such letters are also used for upselling existing customers.
Trigger letters. These messages are sent based on the behavioral factors of the subscribers. Trigger emails help reactivate passive subscribers, return customers to the site, convert them into buyers, inform about transactions and order status. These messages are also used to send out special offers to convince potential customers to buy the company’s product.
Transactional mailings. They are sent to notify customers of receipt or non-receipt of payment, as well as processing and dispatch of an order. Transactional emails increase brand credibility by relieving shoppers from the worry of purchasing and paying.
Here are the main reasons for using an email service:
Email providers such as Gmail and Yandex mark bulk emails sent from addresses without configured authentication as spam. Therefore, mass mailing services are necessary for letters to get into the inbox.
Without an email marketing service, a brand can be denied service from an ISP or hosting company.
The bulk email service is governed by the anti-spam law. Therefore, using it will help avoid fines. For example, in the United States, for violations of the CAN-SPAM Act, the sender can pay up to $ 16,000 for each illegal letter.
